The cover design of the book, “Contact Center ng Bayan: Isang Dekada ng Paglilingkod” was created using colors that are distinctively Filipino. This sense of patriotism conveyed in the use of flag colors imparts the message that citizens can and will have recourse for bad service or receive assistance in their transactions with government offices.
The focal element of the design are the acronyms C.C.B. The letters are not rendered too closely which conveys openness. The open design signifies its readiness to manage public feedback on government services in order to build excellent client experience and ultimately improve the relationship between government and its stakeholders.
In its ten years of service, the CCB has positioned itself as an ally of the transacting public and partner of government offices in their bid to improve their systems and processes.